Corporate Banking: A helping hand with an aggregated view of the user experience

The most obvious idea is to continue to sell one’s own products and services. To be successful at this in the medium term, however, the institution must digitalize in all areas and continuously integrate innovations into its own business model – a method that the BCG report believes only a handful of institutions will be able to successfully navigate going forward.

Specialists, for example in individual sectors, could monetize access to their customer group by building a digital ecosystem and providing customers with a comprehensive range of services, extending their offering through third parties. Another option is to invest in highly efficient digital platforms into which corporate customers can incorporate a wide range of their own solutions, products from other banks and other third parties. Ultimately this can also be the best way to offer one’s own niche products on other companies’ platforms.

E-banking portal for corporate customers

Whichever path the financial institution chooses to follow, a serious game of catch-up is under way in the corporate customer sector as far as user experience is concerned. While private customers are already effortlessly clicking through carefully designed apps with their gamified banking, day-to-day work in accounting often looks dreary. The different banks’ online portals for corporate customers require individual management and files must be uploaded one at a time. There is no general overview. With a Digital Banking Hub as the technological foundation, financial institutions can develop e-banking portals for corporate customers which are multi-bank-capable and thus offer a complete overview of actual current liquidity. After all, payments are at the root of all business.

As corporate business frequently generates more revenue than private customers, it is very much worth banks asking themselves how they can support professional users. In addition to holistic, multi-bank-capable online banking with workflows and rights concepts which can be individually defined, self-administration plays a major role. It is now old-fashioned to invite the new CEO of a company to come into a branch for identification purposes. Instead, they should have the option to do this digitally in a manner that is legally sound. Different processes, such as video identification, can be incorporated into banking portals.

The market share of software providers is increasing with online banking

Banks save time when they digitalize routine processes. On the other side of the coin, it makes it easier for small and medium-sized enterprises to secure their liquidity and thus reduce costs and risk. Large companies and groups generally use software solutions for cash management. In this area, banks are now coming into play as competitors with attractive proposals: corporate customers save on software and maintenance costs and no longer need to install updates.

Against this background, it is clear that well-made portals with smart management of access rights can be successfully monetized. At the same time, they act as a door to additional revenue as, for example, factoring providers, cloud-based account solutions or even business-related software systems can be incorporated. Every financial institution needs to find its role in the digital ecosystem. The sector has only just begun to exploit the potential of open banking for corporate customers.