BBVA's Growth Strategy to Lead the Financial Services Industry

The digital era has had a positive impact on the financial services as it provides the necessary data through informative sites without making the customer worry. The financial industry has been updating day to day. Recently, Chinese giant Didi has launched an app that helps the users to avail health insurance and loans using that app. In order to build new streams of revenue, the app has included auto financing and wealth management products too.  Many financial services have been thriving to bring innovative concepts into the financial industry.

BBVA Group is one of the leading banking franchises in the United States. It is a bank holding company, which operates in 672 branches, including countries like New Mexico, Texas, Alabama, Colorado, California, Arizona, and Florida.  Based on deposit market shares and largest bank rank, BBVA ranks among the top 25 largest U.S commercial banks. In south and west, BBVA is named as the best regional bank based on the execution of the bank’s current strategy. It has been renowned as the best mobile banking app.

Recently, BBVA Group announced Javier Rodriguez Soler as the CEO of BBVA compass and as the country manager for its U.S. operations. BBVA’s former U.S country manager says, “Javier is the best fit for advancing the work of the bank in the U.S. His broad range of experience, both in the U.S. and globally, will ensure that BBVA in the U.S will continue on the path of profitable growth that is underpinned by its digital transformation efforts.”

Rodriguez started his career in the BBVA Group as a managing director for corporate and investment banking.  Before the appointment as country manager, he was BBVA Group’s global head of Strategy and M&A with responsibilities that included the Real Estate and Equity Holdings units. The appointment is effective since January 2019.

The leadership of BBVA will continue to strive to adhere to bringing good results with best standards of accountability and transparency. 

See Also: Financial Services Review